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Fashion & RetailDigital Marketing
Velvoria Luxury Cosmetics Brand Scale
Performance marketing, influencer gifting, and aesthetic brand positioning.
3.2xReturn on Ad Spend (ROAS)
LKR 12M+Direct Revenue
4.1%Conversion Rate
The Operational Bottleneck
The Challenge
Skyrocketing ad costs and low conversion rates on generic product pages were draining the startup beauty brand's marketing budget without generating profitable returns.
Engineering Intervention
The Cynix Solution
Redesigned high-converting direct-response product funnels, ran laser-targeted Meta UGC (user-generated content) video ads, and established automated abandoned cart recovery.
Key Features Delivered
Targeted Meta & Google Shopping ad campaign architectures with continuous A/B testing
Micro-influencer sampling campaign with 30+ verified Sri Lankan beauty creators
High-converting landing page redesign with sticky add-to-cart buttons
Automated SMS and WhatsApp abandoned cart recovery sequences
Measurable Impact
The Business Outcome
“Achieved a sustained 3.2x return on ad spend (ROAS) and generated over LKR 12M in direct e-commerce sales.”
Project Overview
ClientVelvoria Beauty Group
IndustryFashion & Retail
CategoryDigital Marketing
Technologies
Facebook AdsGoogle AdsConversion Rate OptimizationTikTok Ads
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